Real or fake-semi transparent mustang billboards

Not really sure what to think of these Mustang billboards made out of GE Lexan semi-transparent resin that give a blur effect as you drive by them.  Photos of these billboards recently surfaced over at Adpunch which they claim is an ad campaign launched by Ford for the Mustang.  The only visible link to Ford is a small Mustang logo in the bottom right of the billboard.  A general assumption could be made that what Ford is trying to convey the message when you drive by this billboard this is what it looks like in a Mustang, just a blur.

The whole semi-transparent Mustang billboard campaign just seems like one big hoax . I guess we will just have to wait and find out.   If anybody has any insight into this please do tell in the comments. A high-resolution photo after the jump.